Extended Class Description:

White Business Culture - White101

White Business Culture - White101

White"Business Culture"?

Today's News is tomorrow's topic of discussion:  Trying to explain the concept of “White Privilege” to a person who benefits from it will naturally cause opposition.  White privilege can be defined as “unearned rights and benefits afforded white people because of the color of their skin”.  Now that there is a campaign for White Lives Matter, caucasian people believe that they are just as vulnerable to racial attacks equal to other ethnic groups. 

White American Small Business Ownership:  Throughout the United States, white people own and operate their own businesses employing millions of Americans.  White-owned companies make an effort to hire minorities, not by choice but because it makes business sense according to the bottom line.  Having a diverse workforce is good for the company’s image, and it is required by law.

Access to Personal and Business Capitol:  White businesses are strongly guided by their visionary understanding to invest in research and development.  White business people have levels of educational achievements in science, technology, engineering, and math (STEM) fields.  There is a business culture of ownership confidence in both the startup and operating a business successfully.  Whites are considered a low credit risk.  Whites generally have personal access to funds and can get business access to capital especially if they have advanced college degrees Masters and Ph.D.’s and training or expertise in a field that is a qualifying factor.   Banks and government lenders are in the business of lending to qualifications established by successful white business people.   Profit as the primary business motive is beginning to be challenged by the need for economic diversity and inclusion in business finance and operations.

The DNA of an Entrepreneur does not have to include, "White".

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In the United States of America, U.S.A $120 Billion Dollars per year in business income is generated by a culturally diverse grouping of small businesses that are classified as “Non-White Owned and Operated”.   

The influence of cultural factors on business is extensive.  Culture impacts the majority of products that you use every day.  Culture impacts the functional operations of marketing, sales, and distribution.   Cultural Dynamics can affect a company's analysis and decision on how best to enter a product into the consumer market.

This revolutionary Community Business Education class studies cultural business relationships.  The focus of this class is the study of Racial/Cultural Business Economics and its impact on the products and services that you use and that are available in your community.

Culture and Entrepreneurship

To conduct business with people from other cultures, you must put aside preconceived notions and strive to learn about the culture's spending habits, brand consciousness, business ideology, and other economic cultural factors.

With the internet connecting and reaching the corners of the earth individuals venturing into entrepreneurship has become increasingly popular, as more people seek a way to successfully launch or expand their local business ideas or concepts.

Ethnic Cultural Opportunities:  Opening a franchise in a local market could be a great idea.  Relabeling or rebranding a successful local product for the global market is a noteworthy idea.  Countries rich in Natural Resources should not have poor citizens.  The consumer buying or purchasing experience may not translate into supporting the economy of a particular Ethnic Culture.    

What you will study:

The need for;

Ethnic Business Culture - Awareness and Sensitivity Training:

Typical examples of Miseducation and Business Perceptions:   All Asians do IT.  A Soul Food Restaurant with no Black People working in it.   Every liquor store in the city is owned by East Indians.  Mexicans are the best Landscapers.  Popeye’s Chicken is Black Owned.  All cars are built by White People or Asian People.  Koreans own the Black and Ethnic Beauty Supply Industry.  Water, Gold, Diamonds, Silver and other precious metals belong to the country and not the Land Owners.

Students, Friends, Coworkers, and Family:  Business Culture Training improves relationships and communications between ethnic groups.  This training can take away the consumer's shock, humiliation, stigma, bite, punch, and sting associated with a particular ethnic group’s presence and or dominance within a market space or product.   This Business Culture Training will also examine the Marketing and Social Media and how it influences the cultural behavior of your family, friends, classmates, coworkers, and the places where you do or conduct your business.

Schools, Businesses, Organizations, Employers, and Government Agencies:  Understanding ethnic cultures matters to Governments, Schools, and all size Business Operations.  Consumers navigate daily within a world filled with racially different faces or racially the same face.  This class presents managers, supervisors, and employees with universal Ethnic Business Culture – Awareness and Sensitivity Training.

Equal Opportunity Training (Partnerships)

Partner with UNIVERSITY.edu to make universal learning a real part of your Equal Opportunity and Inclusion Program.

Vital, Critical and Essential

Student and Workforce required

Training and Development.

This class presents information about Ethnic Culture.  You will be asked to watch videos and view images that may include diverse content, rude language, emotional and racially sensitive materials, which you may find personally and culturally offensive...  You should take this class with an open mind that "Ethnic Cultural Matters and impacts local and global business operations and opportunities.”  Your thoughts, opinions, and ideas may present healthy feedback to help provide information that may be beneficial to our family, friends, coworkers, businesses and community neighbors.

We positively encourage you to enroll in this course.  Your friends, family, co-workers, and community are all impacted by the subject matter.  This class gives you a platform to study the issues, and respond to current events with the virtual goal of dynamically creating problem-solving solutions.